#Askmewithsuresh

Do you know which channels are delivering the best results from marketing campaigns? Marketers are under pressure to prove their impact on revenue, and focus spending on channels with the highest returns. But how to know for sure which marketing mix brings results? “Marketers faced with budget challenges automatically gravitate to channels that offer clear, immediate metrics, and de-emphasize channels that are expensive or touch consumers earlier in the purchase funnel,” says Ewan McIntyre, Senior Director Analyst at Gartner. “A better approach would be to use the tools available to understand which channels and marketing approaches best suit their cost optimization needs.” Consider the following three techniques for measuring marketing return on investment (ROI): Technique 1: Reach, cost, quality assessments (RCQ) RCQ is a high-level framework for evaluating and comparing the impact of advertising channels. Include all the channels in your company’s mark...

How to Develop and Create a Wikipedia Page that Sails Through the Approval Process When I first decided to create a Wikipedia page for my client’s technology, I had no idea what I was in for. I had made simple updates to existing pages, so how hard could it be to create a new Wikipedia page? Hahahahaha. I’m here to tell you it was incredibly difficult. Writing for Wikipedia is akin to writing a college term paper — you can’t get by with just creating easy, breezy marketing copy for this type of project. But, the effort was worth it. My client’s industry-changing technology — which their founder invented — is now an official part of Wikipedia. The Wikipedia page tells the story of the technology and includes photos of my client’s product. Most importantly, the page generates traffic to my client’s site. Reasons to create a Wikipedia page Wikipedia is a living, breathing encyclopedia where anyone can add their own pages, article...

8 Types of Apps Every E-Commerce Business Should Be Using Right Now If you’re an e-commerce business owner, you know that you’re required to wear a lot of different hats at any given time. Here is a list of the eight types of apps you should be using right now, regardless of the current hat you’re wearing. 1. Productivity and Organization Stay productive by using a time tracker app. Document which projects take you the longest and which projects you aren’t focusing on enough. Most time tracker apps offer reporting features too. Use these to send reports to clients with their billable work hours, as well as to track your team’s progress on assigned projects and tasks. Another way to stay productive is to keep your documents and files organized in an app that uses the cloud. If you save your documents and files in the cloud, you’ll be able to easily share them with others and access them on any device. 2. Customer Support Help Desk Use ...

1) The first mistake that you need to avoid is posting content too often Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you're not gonna do well. You only have a certain amount of people following you If you keep posting too much information, you're going to wear them out, and they're gonna start ignoring your content. Try to post no more than once a day. I'm not talking about live video, or stories, or anything like that I'm talking about posting a image, or a video, a status update. Try not to post more than one a day. 2) The second mistake that you need to avoid is posting mediocre content Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing. If people don't like it, they're not going to engage or comment. You know what? If you posted co...

There's four main pros of paid advertising. 1) it can scale up as quick as you want. As you're willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. 2) you can target any region that you want. With paid advertising, if you only do business in you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That's a beautiful part about paid advertising 3) you can leverage dayparting. Dayparting isn't common, most people aren't familiar with this and they're not using this. But if you're business is only around from 8 am to 5 pm and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because If someone comes to your website, and they try calling you, no one's going to be there to answer it. With dayparting, it allows you to pick what hour...