1) The first mistake that you need to avoid is posting content too often Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you're not gonna do well. You only have a certain amount of people following you If you keep posting too much information, you're going to wear them out, and they're gonna start ignoring your content. Try to post no more than once a day. I'm not talking about live video, or stories, or anything like that I'm talking about posting a image, or a video, a status update. Try not to post more than one a day. 2) The second mistake that you need to avoid is posting mediocre content Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing. If people don't like it, they're not going to engage or comment. You know what? If you posted co...
Posts
There's four main pros of paid advertising. 1) it can scale up as quick as you want. As you're willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. 2) you can target any region that you want. With paid advertising, if you only do business in you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That's a beautiful part about paid advertising 3) you can leverage dayparting. Dayparting isn't common, most people aren't familiar with this and they're not using this. But if you're business is only around from 8 am to 5 pm and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because If someone comes to your website, and they try calling you, no one's going to be there to answer it. With dayparting, it allows you to pick what hour...
It’s that time of the year again. As we prepare for a new year of video marketing awesomeness, let’s discuss about video marketing trends and predictions for 2018 . And this year, social media platforms are betting big on videos. Facebook is gearing up to become the biggest video sharing platform, Instagram is changing the way how brands communicate with their followers and Quora has also recently joined the video bandwagon. Our video marketing trends blog for 2017 gained a lot of clout over the year as a lot of our predictions became true. So, we’ve decided to follow suit and forecast what’s next for 2018 too. The trends discussed below are all you need to make a solid video marketing plan for this new year. 1. Facebook vs YouTube - The real war has just begun! 2. Quora will become the home of how-to videos 3. Pinterest will be a hot market to target women with videos 4. Live video collaborations will hit the roof 5. Insta-stories and...
I. WEBSITE OVER-OPTIMIZATION 1. Keyword Stuffing Keyword stuffing is an old technique that had its moment of glory. It was highly popular before the 2000s, until Google started noticing that content with a great keyword density isn’t relevant to the user. For example, if you are the manager of a company that sells chips and somebody asks you if you have chocolate chips, I bet you don’t answer to them “We do have chocolate chips. Our best selling product are the chocolate chips because these chocolate chips have better taste than our simple chips and our customers love chocolate, so chocolate chips will be a better decision. Try chocolate chips.” You sound like a crazy person if you talk like that. I mean, who can actually talk like that? Ever? Repeatedly using a keyword in an article or a small piece of text – is like giving a definition of a word by using the same word over and over again. It’s not natural and healthy, nor unique. It’s bad user-experien...