With close to 450 million Indians already online, the digital industry is fast-evolving. Since the launch of Jio, India has seen 9 times growth in usage of internet data. Owing to this, the dynamic platform of digital marketing has witnessed a lot of progression and development. The Digital Trends that worked a few years ago have reached their expiry date and newer, more effective trends have emerged. Let’s take a look at few of the digital marketing practices that are no longer effective in today’s day and age and their improvised versions that have taken over the online community. Non personalised emailers Nobody likes mass e-mailers that flood their inboxes with coupons and deals they are not interested in. Non personalised emails are clearly dying out as the content may not be relevant to the audience you are sending it out to. Email Marketing Work When It Is Done Right. Mass emailers have been upgraded with personalized emailers that are guaranteed to catch the audience’s...
Posts
2018 Updates Mobile-First Index Roll-out — March 26, 2018 Confirmed Google announced that the mobile-first index was finally "rolling out." Since the index has been in testing for many months, and Google has suggested they are migrating sites gradually, it's unclear how much impact this specific roll-out had on the overall index. Webmaster should begin to see notifications within Google Search Console. Rolling out mobile-first indexing (Google) Google begins rolling out mobile-first indexing to more sites (SEL) Zero-result SERP Test — March 14, 2018 Confirmed On a small set of Knowledge Cards, including some time/date queries and unit conversion calculators, Google started displaying zero organic results and a "Show all results" button. A week later, Google stopped this test, but we believe it is an important sign of things to come. Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming (Moz) In-Depth Look at ...