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It’s that time of the year again. As we prepare for a new year of video marketing awesomeness, let’s discuss about video marketing trends and predictions for 2018 . And this year, social media platforms are betting big on videos. Facebook is gearing up to become the biggest video sharing platform, Instagram is changing the way how brands communicate with their followers and Quora has also recently joined the video bandwagon. Our video marketing trends blog for 2017 gained a lot of clout over the year as a lot of our predictions became true. So, we’ve decided to follow suit and forecast what’s next for 2018 too. The trends discussed below are all you need to make a solid video marketing plan for this new year. 1. Facebook vs YouTube - The real war has just begun! 2. Quora will become the home of how-to videos 3. Pinterest will be a hot market to target women with videos 4. Live video collaborations will hit the roof 5. Insta-stories and...
I. WEBSITE OVER-OPTIMIZATION 1. Keyword Stuffing Keyword stuffing is an old technique that had its moment of glory. It was highly popular before the 2000s, until Google started noticing that content with a great keyword density isn’t relevant to the user. For example, if you are the manager of a company that sells chips and somebody asks you if you have chocolate chips, I bet you don’t answer to them “We do have chocolate chips. Our best selling product are the chocolate chips because these chocolate chips have better taste than our simple chips and our customers love chocolate, so chocolate chips will be a better decision. Try chocolate chips.” You sound like a crazy person if you talk like that. I mean, who can actually talk like that? Ever? Repeatedly using a keyword in an article or a small piece of text – is like giving a definition of a word by using the same word over and over again. It’s not natural and healthy, nor unique. It’s bad user-experien...